Thursday, May 08, 2008

Dear Philadelphia Cream Cheese

Sent: April 10, 2008

Kraft Foods Global, Inc.
Global Consumer Relations
1 Kraft Court
Glenview, IL 60025


Dear Philadelphia Cream Cheese,

I really like your cream cheese, but was wondering if there was something better. If you could let me know that would be great!

Thanks,



Christopher L. Jorgensen


Reply Dated: April 21, 2008

Letter from Philadelphia Cream Cheese (Kraft). Click to be taken to larger size image.


Dear Mr. Jorgensen,

Thanks for taking the time to contact us and share your thought. There’s nothing more important to us than providing you, and every one of our consumers, with high-quality products.

For that reason, we’re delighted to know that you’re happy with PHILADELPHIA BRAND Cream Cheese: There’s no greater reward than receiving words of praise from the people we work so hard to please.

We’re proud of the products we make and thank you for providing such great feedback. It’s with guidance from people like you that we continually improve the products we offer.

We appreciate you contacting us and thank you for making our products part of the food you enjoy.

Sincerely,

(signed)

Kim McMiller
Associate Director, Consumer Relations
Ref: 17243594N
enclosure

My reaction:

Philadelphia Brand Cream Cheese. Click to be taken to larger size image.


They gave me a coupon “Good for ONE FREE Philadelphia Brand Cream Cheese (any variety) product up to $3.69,” which pretty much rocks! A good return for being a smart ass if you ask me.

I think they missed a great opportunity though. They hit me with what I assume is a standard marketing response. They could have just wrote back, “In our opinion there isn’t anything better than Philadelphia Brand Cream Cheese.” Answer the question! Might as well say you’re the best.

For the record, I really do like Philadelphia Brand Cream Cheese! Yum yum.

Website:

Philadelphia Cream Cheese



Posted by cjorgensen on 05/08 at 07:00 AM
Company • Food •
Page 1 of 1 pages

Comments:

I freaking LOVE philly! At least they gave you coupons… unlike the Midol people.  Legal dept pah! x

Posted by Stephanie Morris  on  03/12  at  08:39 PM

Just some trivia here.
Philadelphia cream cheese was started in Philadelphia NY not PA, as 98% of the world thinks.
Another food company tried doing Keystone Cream cheese and the courts prevented it, even though Philly Cream cheese was a NY Product.

Posted by .(JavaScript must be enabled to view this email address)  on  05/29  at  12:21 AM

There might be a better product. In Australia, the makers of Vegemite recently introduced a new product - Vegemite with cream cheese in it. I haven’t tried it but I love Vegemite and I love cream cheese so how could they go wrong?

They went wrong by holding a national contest allowing the Australian public to name the new product. Out of hundreds of thousands of submissions, they chose the name iSnack 2.0, which was submitted by a New Zealander. Epic fail. Australians were up in arms as no one likes Kiwis (New Zealanders), and the name was not only a blatant rip off of iPhone, iPod, etc, it was also absolute crap. So Kraft changed the name to Cheesybite. What a waste.

My point is, if you are so inclined, write Kraft in Australia and they might send you a jar of Cheesybite if you tell them how much you love Philadelphia Cream Cheese.

Posted by .(JavaScript must be enabled to view this email address)  on  12/05  at  02:53 AM


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