Thursday, May 08, 2008
Dear Philadelphia Cream Cheese
Sent: April 10, 2008Kraft Foods Global, Inc.
Global Consumer Relations
1 Kraft Court
Glenview, IL 60025
Dear Philadelphia Cream Cheese,
I really like your cream cheese, but was wondering if there was something better. If you could let me know that would be great!
Thanks,
Christopher L. Jorgensen
Reply Dated: April 21, 2008
Dear Mr. Jorgensen,
Thanks for taking the time to contact us and share your thought. There’s nothing more important to us than providing you, and every one of our consumers, with high-quality products.
For that reason, we’re delighted to know that you’re happy with PHILADELPHIA BRAND Cream Cheese: There’s no greater reward than receiving words of praise from the people we work so hard to please.
We’re proud of the products we make and thank you for providing such great feedback. It’s with guidance from people like you that we continually improve the products we offer.
We appreciate you contacting us and thank you for making our products part of the food you enjoy.
Sincerely,
(signed)
Kim McMiller
Associate Director, Consumer Relations
Ref: 17243594N
enclosure
My reaction:
They gave me a coupon “Good for ONE FREE Philadelphia Brand Cream Cheese (any variety) product up to $3.69,” which pretty much rocks! A good return for being a smart ass if you ask me.
I think they missed a great opportunity though. They hit me with what I assume is a standard marketing response. They could have just wrote back, “In our opinion there isn’t anything better than Philadelphia Brand Cream Cheese.” Answer the question! Might as well say you’re the best.
For the record, I really do like Philadelphia Brand Cream Cheese! Yum yum.
Website:
Posted by cjorgensen on 05/08 at 07:00 AM
Company • Food •
